The Scab Brothers Campaign
The Scab Brothers - Talking Card
The Scab Brothers - Talking Card
This marketing campaign for Nufarm, targeted Pecangrowers. The Scab Brothers Gang is based on actual disease names — Nut Scab,Leaf Scab, Sooty Mold and Powdery Mildew — who were dead-set on ruining thepecan crop. This campaign moved market share from 12% to 45% of the $12 milliondollar market. In fact, the program was so successful it cleared dealer shelvesof inventory, completely. This campaign won “best in show” in the AMBIT awards.
The talking card.
Trade Magazine Ad for AgriTin Enable Product-Series of Three
Crop Calendar for Nufarm's AgriTin Enable Product
Wanted postcard; Powdery Mildew and Sooty Mold
Wanted postcard; The Spot Sisters
